Could Oprah Solve the World’s Water Problems?

My buddy Stevan Sheets just posted a blog featuring a video by a guy named Scott Greene (who just happens to be from near my hometown). In the video (see below), Scott asks Oprah via an “open letter” if he can use her “O” brand in a product he wants to call H2O. He claims the recognition of her well-known brand could raise awareness and real money to bring clean water to people around the world that need it. He thinks it may even be able to solve the world’s water problems entirely.

It’s an audacious goal with great potential. There are lots of details to iron out, but for right now he’s just trying to get the idea in front of Oprah and her people to start the conversation.

I think he’s on to something – using the oft-maligned powers of consumerism, celebrity, and crowds to bring about positive things. Using these forces to do good is like charitable kung fu. His idea to use a QR code to give the consumer information about where the money is going is quite tech savvy too. I’d like to see this project hit two birds with one stone and make the water bottle as “green” as possible. One thing at a time though.

If you want to help get the idea out there, repost, comment, and “Like” the video. You might also write a blog, update your Facebook status, or tweet about it.

Here’s the video:

Links to water related charities listed in the video annotations:

• Let Them Laugh Out Loud – ltlol.com
• charity: water – charitywater.org
• Living Water International – water.cc